Social Media Marketing is the ‘buzz’ marketing of our generation. Some may feel that opening an account and Tweeting your latest offers will help drum up business – this is a common misapprehension. Below are our top 5 tricks for getting the most out of Twitter as a business:
- Be Yourself – This is very important because you need to set yourselves apart from your competitors. People are not generally using Twitter to find products or services, they want to interact with people! As hard as that may seem right now (depending on your current perspective), people want to do business with you and not some machine. You will attract much better customers if you are authentic and stay in touch with being a “real person”.
- Be of Service – The fastest track to success is through fantastic service. Whether it be with a blog post, content filled video, or something as simple as sharing someone else’s content (‘Retweeting’), providing ‘real world’ value will boost your rapport and trustworthiness.
- Be Passionate - If you are not passionate about what you do then people will begin to lose trust (and interest). Showing that you love what you do will inspire people to listen to our message.
- Be Positive – Staying positive and even making the best out of bad stories will keep people hanging around you for the long term. You will be a breeding ground for inspiration and leadership – just try to see the silver lining in everything!
- 90/10 rule – Tweet 90% rich content to 10% offers/sales. There is a ‘technique’ to using social media effectively and one of the main key points is through ‘giving more than you take’. The key here is to give your audience the information they want (and sometimes need). Doing this consistently will make your network grow day by day.
Interested in learning more? Talk to us today.
