According to a recent study by Nielsen, online video usage increased by a huge 45% in January 2011 as compared to 2010.

Last month, YouTube counted more than 112m unique viewers (US), with Facebook the second most popular with 32m unique viewers. These statistics demonstrate the amount of users who are interested in quality online video content.

Econsultancy reported on a study of over 2,000 UK consumers and found that 52% said they found information about the destination useful when choosing a holiday. But while most travel websites are providing more information to consumers – are they offering everything possible to help tap into this?

Adding quality video content to travel websites is surely the next step and like TripAdvisor reviews, could become the new cornerstone for great travel websites. Whether its a video tour of hotel rooms, resort guides or even airline plane walk-throughs. The sky is very much the limit with the many ways of utilising video – but keeping it relevant and high in quality will be key in ensuring it’s success.

Every travel website has the ability to add travel related videos on to their website, YouTube makes it easy to upload videos and with our unique travel website module (only available with our travel packages), you can integrate video on to your website straight away to help convert even more of your website users.

Talk to us today to see how we can help you utilise social media to enrich your website and increase your website conversions.