Today, eConsultancy published a report stating that 53% of UK consumers research and buy holidays online, though many could be deterred by unclear pricing.
Other points worth a mention are:
- The internet is involved in almost 85% of holiday purchases (highlighting the importance of the web for travel agents)
- 59% said photos of the destination & accommodation help them to choose a holiday
- 58% of respondents found reviews useful
- 64% would abandon a travel purchase due to unclear and hidden pricing
All of our travel website solutions already ‘tick the right boxes’ – ensuring that our websites are all user-friendly, customer focused as well as being superior sales tools. Every page is designed with a best practice approach to ensure optimum sales – There are no bug-bears here!
Read the full eConsultancy article here or talk to us to find out how we can help you increase sales with a live bookable (flights, hotels, packages & DP) for as little as £3995.

