According to Travolution, a recent Skyscanner poll has found that 52% of people who saw pictures of friends on holiday via Facebook were inspired to book a holiday at the same place. The survey also found that 45% of those surveyed said that the pictures encouraged them to visit friends who were already travelling. Another [...]
We’ve taken a few highlights from the recent Travolution article to help you understand how the new ASA (Advertising Standards Authority) rules will affect you. From March 1 2011 the ASA’s remit is being extended to cover ALL marketing communications on companies’ own websites and in other third party space under their control (such as [...]
According to a recent study by Nielsen, online video usage increased by a huge 45% in January 2011 as compared to 2010. Last month, YouTube counted more than 112m unique viewers (US), with Facebook the second most popular with 32m unique viewers. These statistics demonstrate the amount of users who are interested in quality online [...]
Today, eConsultancy published a report stating that 53% of UK consumers research and buy holidays online, though many could be deterred by unclear pricing. Other points worth a mention are: The internet is involved in almost 85% of holiday purchases (highlighting the importance of the web for travel agents) 59% said photos of the destination [...]
Your travel website should be at the very heart of your strategy and in most cases, it should be your primary sounce of revenue – But would you know whether your site needs a re-work? Being a decision make is tough; you’re constantly weighing up the pro’s and con’s of everything. So we’ve created a [...]
