By Laura Rudd, Head of Digital Media at Digital Trip It’s been around for a long while now and even though some people thought that social media would be a competitor, if not the replacement to email marketing, we now know that they are best used together. Most companies utilise email marketing as one of [...]
On Friday, Google Travel UK released ‘The Customer Journey: Travel’ which details the results of extensive research into consumer purchasing processes. The key findings are: There’s 28.7 million people in the UK online travel market Search is a vital part of the customer journey – 22.2m or 77% use search at anytime throughout their journey, [...]
Here are some truly mind boggling statistics about Social Media that you may have missed: – Facebook claims that 50% of active users log into the site each day. This would mean at least 250m users every 24 hours! – Twitter now has 114m user accounts. – LinkedIn has over 50m members worldwide. This means [...]
Social Media Marketing is the ‘buzz’ marketing of our generation. Some may feel that opening an account and Tweeting your latest offers will help drum up business – this is a common misapprehension. Below are our top 5 tricks for getting the most out of Twitter as a business: Be Yourself – This is very [...]
