The Advertising Standards Authority (ASA) is today launching a cross-media ad campaign (outdoor, radio, press, online) to raise awareness of the fact that its remit is being extended to cover marketing on websites from 1 March 2011. From 1 March, marketing communications on companies’ own websites and in other third party space under their control, [...]
A survey by AITO Specialist Agents revealed that most of their agents are confident about the year ahead. The AITO survey taken last week found that 62% of respondents were “extremely” confident about sales for 2011 and almost half (46%) reported a “good” or “extremely good” start to January. The same survey found 89% of [...]
This year will see us launch a range of exciting new products (including ground breaking e-commerce solutions) as well as fantastic enhancements to our existing offerings. Here are just a few of the many upgrades due for launch in 2011 to whet your appetite: – Full 3D-Secure integration for Visa and Mastercard transactions – Collecting [...]
Recent research by McKinsey suggests those who embrace social media or “collaborative Web 2.0 technologies” are reaping higher profits. It reconfirms that if a company starts using social media well, they will be rewarded for their efforts. More than that, it highlighted that those who are not utilising social networks or failing to utilise it [...]
According to a recent article by Travel Weekly, the VAT increase (from 17.5% to 20%) threatens to hit overseas holiday sales as well as UK hotels already suffering under one of Europe’s highest tax rates. The warnings have come from opposition MPs and leading accountancy firm Deloitte. However, TTG Live has reported that some 59% [...]
